Why Kim Is Actually Smarter Than You Think

All in all, Kim Kardashian's wedding to Kris Humphries, which lead to a marriage that lasted a whopping 72 days, should have cost the couple $20 million, but it didn't. Every last detail in the wedding could have put the average person into financial ruin: the $60,000 Vera Wang wedding dresses, $50,000 bachelorette party, $10,000 wedding invitations from Lahr and Black wedding, and $400,000 Perrier Jouet champagne were just minor expenses compared to the cost of the venue. What most people don't know is that the above expenses were all either free or severely discounted for the couple. In exchange for media exposure and by leveraging fame and celebrity, Kim Kardashian was able to procure most things gratis that the majority of people have to pay for. Enter the entrepreneurial genius of the socialite: She was paid $15 million for a four-hour, two-part E! wedding special, and People magazine forked over $2.5 million for exclusive coverage of the wedding. Who makes more money than many will ever dream of in their lifetime "hosting" a sham wedding? Kim Kardashian does!

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